Study after study proves that direct mail campaigns perform well.
In fact, the DMA’s 2015 Response Rate Report found that direct mail generates 7 times the response rate of all digital channels combined. But with the growth of digital, social, and mobile channels, many marketers dismiss direct mail because they think it is too difficult to launch or too old school to be effective.
To help you gain a competitive edge and integrate direct mail into your marketing mix, we broke down the key steps to launching a direct mail campaign into this nifty infographic
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